Screens now dominate our attention, and the way we advertise has significantly shifted in recent years. This shift towards digital platforms has prompted questions about the continued relevance of traditional Out-Of-Home (OOH) billboard advertising. Yet, OOH advertising, with its physical presence and broad reach, maintains a unique and compelling power....
What Should You Consider When Choosing Your Billboard Location?
Billboards are an effective way to advertise your brand or business. Big and impactful, they make a statement. However, one of the keys to success lies in choosing the right location. After all, what good is a large sign if nobody sees it? The optimum placement of your billboard advertising...
How to Use Digital Billboards Effectively
In today's fast-paced digital world, grabbing people's attention and delivering your message effectively is more challenging than ever. This is where digital and mobile billboards come into play. These dynamic and eye-catching displays have the power to captivate audiences and leave a lasting impression. Digital billboards are naturally a great...
Billboards: Are They Worth It for My Business?
In today's digital age, where online marketing strategies dominate the landscape, you might wonder whether traditional forms of advertising like billboards still hold any value. The answer might surprise you: billboard advertising remains a powerful tool for businesses looking to make a lasting impression. Whether you're a local SME or...
Are Stationary Billboards or Mobile Billboards More Effective?
Billboards can be an incredibly effective way to get your business noticed. However, choosing the right type of billboard ads can make all the difference. In the bustling streets of Philadelphia and beyond, the dilemma often boils down to this: should you invest in stationary or mobile billboards? Understanding the...
5 reasons why your business should embrace outdoor advertising
In today's digital age, it's easy to overlook the power of traditional advertising methods such as outdoor — or out of home (OOH) — advertising. Out of home advertising still has a significant impact on consumers, and billboard rental can be a highly effective way for businesses to promote their...
WHAT BEATS THE SUPERBOWL ADS BUDGET?
Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on…. As Clover Letter Emails Got Bigger in size, Founders Say,...
FACEBOOK CHANGES ITS VIDEO FEATURES AGAIN
Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as… As Clover Letter Emails Got Bigger in size, Founders Say,...
WHAT NEW DID WE LEARN ABOUT EMAIL OPEN RATES FROM MAILCHIMP?
As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start. Also, the part of the problem may be the “offline reading”… Choosing a fitting website template is probably...