Billboards are an effective way to advertise your brand or business. Big and impactful, they make a statement. However, one of the keys to success lies in choosing the right location. After all, what good is a large sign if nobody sees it? The optimum placement of your billboard advertising can ensure that your target audience sees your message — avoiding wasted time, money, resources and a failed campaign.
We want you to have the best chance of engaging with a new audience, so here are some of the key considerations you should keep in mind when choosing where to place your billboards in Philadelphia.
Your target audience and environment
One of the most important factors to consider when selecting a billboard location is your target audience. Who are you trying to reach with your message? Understanding your audience’s demographic profile, such as age, gender, income, and lifestyle, can help you select a location that will maximise engagement with your product or service.
It’s important to consider the environment surrounding your billboard. Is the area primarily residential or commercial? What kind of businesses or attractions are nearby? Would a mobile billboard be a good choice? We understand the necessity of a good location, whether that’s along the highway or at your local grocery store. Our expert advertisers can make sure your campaign is seen.
Who is your local competition?
When factoring in your location, it’s good to consider who else is offering a similar product or service, and how they speak to potential customers. The effectiveness of billboard rental and physical advertisement has remained a very popular choice, even in the digital age. Billboards can help make sure your campaign is rooted firmly in the same physical space as your target market. But if your advert is surrounded by competitor billboards, it could get lost. Try to find somewhere unique.
Analyze the metrics
It’s important to track and analyze your billboard’s performance throughout your advertising campaign. You want to work out:
- How many people are seeing your message
- How many people take action after seeing it
- How many people choose your product or service as a result of your OOH advertising campaign
Not only will these key metrics help you see how a current campaign is working but they will also help you refine your strategy for future campaigns and ensure your billboards are in the most effective location. Not getting much traction with one spot? Consider researching another location to reach more of the right people.
Why not go mobile?
Choosing a static billboard location can be great. But you might also want to consider mobile billboards. These offer a fantastic way to spread your message on the road, particularly if you want to reach drivers or increase your customer base outside of Philadelphia.
Expert advice from experienced professionals
Working out the best billboard location can be time-consuming. Seeking professional advice from experienced advertisers can make the process a whole lot easier. They’ll be able to talk you through billboard rental options and help you find the ideal spot for your OOH campaigns.
Get the most out of your OOH campaigns with Billboard Connection
Choosing the right billboard location requires careful consideration of your target audience, competition, budget, and environment. By working with experienced advertisers and tracking your campaign metrics, you can ensure that your message is seen by the right people in the right place, at the right time. With Billboard Connection, you get expertise along with a bespoke service, so contact us today and let us bring your campaign to life.
