Billboards can be an incredibly effective way to get your business noticed. However, choosing the right type of billboard ads can make all the difference. In the bustling streets of Philadelphia and beyond, the dilemma often boils down to this: should you invest in stationary or mobile billboards?
Understanding the strengths of each can help you make a decision that aligns perfectly with your business goals. Our guide is here to assist you in getting the best results from your billboard advertising in Philadelphia and across the country.
What is the difference between mobile and stationary billboards?
The primary distinction between mobile and stationary billboards lies in their mobility and location. Stationary billboards are fixed structures located in high-traffic areas, such as highways, busy streets, or popular city spots. These billboards offer continuous exposure to a specific demographic based on their location.
On the other hand, mobile billboards are advertisements displayed on moving vehicles, such as trucks or buses. As a result, they can reach a broad and diverse audience.
The benefits of stationary billboards
Stationary billboards are designed to catch the eye of passersby through their large, imposing presence. They are excellent for long-term campaigns, creating lasting impressions in the minds of viewers.
- They offer consistent visibility in a chosen location — ideal for targeting specific and local demographics.
- Their large size also makes them hard to miss, leading to a strong impression, particularly in high-traffic areas.
- What’s more, over time, stationary billboards can significantly enhance brand recognition and recall.
The advantages of mobile billboards
It’s a wise idea to compare the benefits of stationary billboard ads with their mobile counterparts to ensure you make an informed decision.
- Mobile billboards bring a dynamic edge to billboard advertising. They are particularly effective in covering a wide area and reaching a varied audience.
- Because you can transport them through different neighborhoods, you can reach many people — including audiences who may not see stationary billboards in the city center. You can even adjust your display routes to target specific demographics or events.
- In addition, mobile billboards tend to be more affordable than stationary billboards, offering great exposure on a budget for your investment.
How to decide if static or mobile billboards are best for your business
Both stationary and mobile billboards can contribute to a successful outdoor advertising campaign. However, you may find that one type of billboard is more suited to your business and industry than the other.
Before deciding which form of billboard you would like to install, consider the following areas.
1. Your target audience
Determine where your target audience is most likely to be. Stationary billboards are ideal for localized, targeted advertising, while mobile billboards offer a broader reach.
2. The campaign duration and frequency
For long-term brand building, stationary billboards are effective. On the other hand, mobile billboards can be more suitable for short-term, high-impact campaigns.
3. Budget
Generally, stationary billboards have a higher cost due to their prime locations, whereas mobile billboards can be a more cost-effective option with a wider reach. For an accurate quote, we recommend contacting a reputable billboard company, like Billboard Connection. You can also take a look at our advertising pricing page for more details.
Be seen with Billboard Connection
Whether you’re considering billboards in Philadelphia or elsewhere, our team at Billboard Connection can help increase your business reach.
Our expertise lies in identifying the most effective approach to maximize your advertising impact. We’ll help you decide whether mobile or stationary billboards are most effective for you and ensure strategic placement for the best results.
From design and creation to placement and monitoring, we can handle every aspect of your billboard advertising campaign. Request a free quote and let us help you elevate your brand above the rest.
