Blog

Does Ooh Advertising Have Power in a Digital Society?

Screens now dominate our attention, and the way we advertise has significantly shifted in recent years. This shift towards digital platforms has prompted questions about the continued relevance of traditional Out-Of-Home (OOH) billboard advertising. Yet, OOH advertising, with its physical presence and broad reach, maintains a unique and compelling power....

How to Use Digital Billboards Effectively

In today's fast-paced digital world, grabbing people's attention and delivering your message effectively is more challenging than ever. This is where digital and mobile billboards come into play. These dynamic and eye-catching displays have the power to captivate audiences and leave a lasting impression. Digital billboards are naturally a great...

Billboards: Are They Worth It for My Business?

In today's digital age, where online marketing strategies dominate the landscape, you might wonder whether traditional forms of advertising like billboards still hold any value. The answer might surprise you: billboard advertising remains a powerful tool for businesses looking to make a lasting impression. Whether you're a local SME or...

Are Stationary Billboards or Mobile Billboards More Effective?

Billboards can be an incredibly effective way to get your business noticed. However, choosing the right type of billboard ads can make all the difference. In the bustling streets of Philadelphia and beyond, the dilemma often boils down to this: should you invest in stationary or mobile billboards? Understanding the...

WHAT BEATS THE SUPERBOWL ADS BUDGET?

Even if you are not working in the advertising industry, this one piece of fun trivia will be an interesting one for anyone! For example, booking yourself a 30 second slot for a TV commercial that’s to be aired on…. As Clover Letter Emails Got Bigger in size, Founders Say,...

FACEBOOK CHANGES ITS VIDEO FEATURES AGAIN

Last week, Wendy’s and agency VML launched an all-out advertising campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos before, these ones had the brand engagement as… As Clover Letter Emails Got Bigger in size, Founders Say,...

WHAT NEW DID WE LEARN ABOUT EMAIL OPEN RATES FROM MAILCHIMP?

As Clover Letter Emails Got Bigger in size, Founders Say, Its Open Rate Collapsed. Email newsletters are just as effective when working with existing customers, as they were from the very start.  Also, the part of the problem may be the “offline reading”… Choosing a fitting website template is probably...